This may come as a massive surprise but Heineken, known for their refreshing suds, is breaking into the fashion industry. Heineken introduces its Heineken100 Denim Collection with Japanese fashion brand NEIGHBORHOOD. This project has been curated by Christopher Gibbs, who is also the Heineken100 creative director, features indigo denim, rigid narrow jeans of the dopest quality. A Heineken green cross stitching and a custom green leather label show Heineken’s involvement with the jeans.
I hope this means more alcohol/liquor companies get into fashion. I mean I like Heineken but if I had to pick a liquor company to delve into the crazy world of fashion they probably wouldn’t be on the top of my list. I’d pick a crazy expensive scotch like Oban or MaCallan. Think about how dope Oban jeans would be. They’re like the APC of the scotch world so you know they would be bringing some heat. Regardless this seems like a really cool collab and the jeans actually look really nice. They will be available in the upcoming weeks but for right now check out these pictures. What do you guys think?